The Ideal Present for those 'difficult-to-buy-for' People in Your Life by Sue Courtney

Your first step towards the life you really want

Transform your life with a Special Book/CD package
from master coach Sue Courtney

Think hard about your life right now. For most of us, there will almost certainly be things that we'd like to change. In some cases, we may even want a complete overhaul, as it's an unfortunate fact of modern life that many of us are trapped in jobs that leave us tired and miserable. Even worse, it can be hard to see a way to affect change - as if the power to change our lives will always be out of reach.

But I have dedicated myself to proving that wrong.

My name is Sue Courtney and I'm an expert in goal-setting as well as an executive style coach. Through intensive coaching, I help my clients break through the barriers that are holding them back, achieve their true goals in life and set free the authentic self hidden inside them.

But although this approach has worked wonders for my past clients, I wanted more people to know that they can live the life they really want.

It's for this reason that I created the Wheel of Life.

This very special book and CD package will let you work at your own pace, in the comfort of your own home, to implement powerful, lasting change in your life. Amongst the topics covered are...

• Defining what you truly want out of life - and start setting goals to help achieve it
• Assessing what works for you and what needs to change
• Developing confidence in yourself and your talents
• Breaking out of your comfort zone

This will allow you to experience all the benefits of my personal coaching services without ever leaving your home, where you can study at a pace you're comfortable with. Usually, one-on-one coaching sessions with me cost £200, so at £47.95, this represents an incredible investment in your success and happiness.

Click here to buy your copy

If you are plagued by the feeling that there's something missing from your life and are ready to take action, this is the course for you. You will soon find yourself breaking out of your comfort zone, eliminating anything that is holding you back and living a truly fabulous life.

Searching for the ideal present for yourself of those 'difficult-to-buy-for' friends and relatives? Look no further - this ticks all the boxes. 



Best wishes,



Sue Courtney
Success & Image Coach


PS. It is the perfect present for those 'difficult-to-buy-for' friends and relatives.

Optimism equals uccess by Sue Courtney, Executive Style Coach and expert on Personal Rebranding for Career Success

Successful People are Optimists

The good news is that optimism can be learnt – it is a choice

It has been shown in studies that the majority of the most successful people are optimists – but if you aren’t a naturally cheery, glass-half-full type of person the good news is that optimism is a choice and can be developed. There are some vital differences in the way successful people approach the adventure called life.

I’m not claiming that they are constantly ‘happy-clappy’, smiley, full of nothing but happy and positive thoughts and living a charmed life. Oh no. They have their share of upsets, knockbacks, problems and failures – but successful people deal with them differently to the majority of people.

Instead of going into full-blown blame mode, becoming depressed and giving in, they look for the lesson in every setback. They know that in every difficulty there is a valuable lesson (it can be priceless) and once they learn the lesson they know that they will tackle similar situations in a new and more successful way.

They know the saying that “when God wants to send you a gift he wraps it up in a problem – the bigger the problem the bigger the gift!” So instead of moaning they get on with searching for what it is they need to know – what should they have done or not done that would have given a different, more ‘successful’ outcome? Successful people know that they aren’t victims of circumstances but the creators of their own lives and so they take responsibility for their outcomes.

So if you currently feel unhappy, anxious or there is an area of your life that is causing you some sort of ‘pain’ and irritation then nature is telling you that something is wrong. Brian Tracy likens it to sitting on a mental tack! Ask yourself:

“What is the lesson? What else? What else? What else?.......” Until you have got to the heart of the issue. The lesson will rarely be revealed on the first questioning – you need to drill deeper – this is where a coach is invaluable as they are paid to push you out of your comfort zone to face the issues that will make a real difference to your life.

Once you are happy that you can identify the lesson or lessons in the difficult situation then start applying the lessons. If you don’t, you will repeat the lesson over and over in different guises until you do.

Another area where successful people think differently and show themselves to be optimists is in the things they habitually think about. It is a sad fact that the majority of the population spend most of their time thinking about what they DON’T want – don’t want to be late, don’t want to be overlooked for promotion – again, don’t want to work with that colleague, don’t want to live in that area, don’t want....... The list is endless.

Successful people, on the other hand, focus more on what they DO want and ask “How can I get it?”– I do want to be punctual or early – what time do I have to set the alarm to achieve that?  I do want that job – what do I have to do to get it? What new skills do I need? I want to work with a particular colleague or group – how can I maximise my chances of being picked to work with them? I would like to live in XXX – I wonder how much houses are there and how I might get the money to move there?

Can you see the difference? They focus on what they do want and also (and this is very important) what they could do to achieve it. They accept that they will probably need to take some sort of action in order to get what they want and they are willing to do so.

Successful people also look for the good in every situation. When something doesn’t go as they planned or hoped they don’t blame or get mad – they say “That’s good” or “Thank you” and believe that it really is a good thing. I have personal experience of this. Many years ago I was intending to move abroad. I had chosen the plot where the house I would live in was to be built, I had liaised with the architects and changed the layout on the plans, selected the kitchen, lighting and mentally moved in. Then I was told that rules had changed and it was no longer possible. Was I upset – you bet I was! For a few weeks I felt as if the light had gone out at the end of my tunnel, but I knew deep inside that it was for the best so I got on with life – saying “thank you” quite often (albeit a bit feebly sometimes) and looked for new opportunities. And quite soon those new opportunities appeared. Now I am so very grateful that the plan fell through because I can see how big a mistake it would have been. We aren’t in the celestial ‘flying eye’ and so we can’t see what is coming up ahead causing the ‘problem’ or ‘disaster’. If we could we would find it easier to trust. I am absolutely certain that if I had gone into full depressed, angry, blaming mode the opportunities wouldn’t have come my way because I wouldn’t have been in a place where I could see them.

Successful people also constantly feed their minds with positive, uplifting and life-enhancing experiences and material. They read a lot, they go to new places, try new foods talk with different people. They don’t associate with negative people – they say you are what you eat and this applies equally to what you ‘eat’mentally.

It is said that optimists have unrealistic expectations of success and that they learn more things – they have an unquenchable appetite for knowledge, they try more things – they aren’t afraid to read a different paper, try a new dish on the menu, travel to a new location, move house or take a different route to work, and they persist longer than the average person. So often people quit just before success was about to happen – it is always too soon to quit if it is something you truly want!

Maths is not my best subject but I believe that statistically there is a probability that anything can happen.

Optimists increase the chances of what they want happening by doing more things because the more things you try the higher your chances that one of them will be successful.

If you are getting mad at work because you aren’t getting the promotion or the chances you want then try some of the behaviours of successful people and see what happens. Remember – success leaves tracks – look at the people in your place of work who are successful and work out what they do that is different to you, then try doing it too. Or ask them for advice – most will be only too happy to pass on their tips.

What will you do differently today?

You could contact me at sue@successandimagecoach.co.uk

Or

You could go to www.freepersonalrebrandingbook.co.uk and claim your FREE book "The Ultimate Guide to Personal Rebranding for Professional Females Climbing the Corporare Ladder"

To your success and optimism

Sue C

Task Management by Sue Courtney, Executive Style Coach

Time Management is Impossible

You can’t manage time – but you can manage your tasks and use time more efficiently

It seems that today, most of us have far more tasks to complete in a day than hours to complete them. It is impossible to empty the ‘in’ tray and the ‘to-do’ list seems to grow not shrink with each task completed. As a coach I am often asked to work with clients on issues of time management, but the issue isn’t really time management, it is task management. We all have the same twenty four hours each and every day – the secret to remaining calm and stress free and efficient isn’t how we manage our time, it is how we manage the tasks.

Recently I was talking to someone who was bemoaning the fact that she had far too much to do and clearly needed help to manage her time more effectively. After a little coaching and careful questioning a possible solution emerged – to spend more time on a task she loved in order to make enough money to offload a task that she loathed. She is now investigating how this might be achieved. How could you apply this to your life?

I have noticed that on days when I get up with a general idea of what I want to do and what I want to have done by the end of the day, I tend to end up with a longer to do list than I started with. I get distracted by emails, phone calls, washing up, in fact anything to put off the tasks. Procrastination is, indeed, the thief of time because it prevents us completing tasks. But proper planning can make all the difference. In his wonderful book “Eat that Frog” Brian Tracy details ways to stop procrastination and get tasks done.

 The book is based on the old saying that if the first thing you do each morning is eat a live frog, you will know that it is probably the worst thing you will have to do all day and so the rest of the day will be wonderful and relatively stress free by comparison. Of course your ‘frog’ is your biggest or most important task of the day – the one you are most likely to put off doing for days or even weeks, until it absolutely has to be done. This is a huge drain on your energy and well being, inducing a lot of stress. If you have two ‘frogs’, then eat the biggest or ugliest one first! In other words, do the biggest, most difficult and most important task first, then the other one. Granted this isn’t going to be easy –you have to make the decision to do it and find the discipline and determination to see it through. But it is a great feeling when you know that by mid-morning you have got the worst of the day over and you can relax and enjoy the rest of the day. There is a wonderful sense of achievement in getting important jobs done quickly and well on a regular basis.

It is one of the habits that successful people master early on in their careers but it requires you to recognise which the biggest frog of the day is and plan for it to be eaten first. Yes, I am talking lists! But a list with a difference – it has a strategy which will enable you to prioritise your tasks. “No, no” I hear you cry, “Not a list – I don’t have time for that. You are giving me an extra task – I’m trying to get rid of tasks not take more on!”

Trust me, this is really a good use of your time and will enable you to be more effective and efficient – and actually it is more than one list! Oops - Sorry. The daily list is best made at the end of the previous day so that your subconscious mind can work on it while you relax and sleep. But first thing in the morning is better than not at all.

Begin by listing every task that you have to do. Yes, everything. Then apply the Pareto Principle to the list. Basically this says that 20% of your tasks will account for 80% of your success. So ask yourself, “Which of the tasks on my list are absolutely essential? Which one or two will have the greatest impact on my life, work and happiness?” These are tasks that will have serious consequences if they are not done. Give them an ‘A’ – if you have more than one then give the most important an’A*’ or ‘A**’. These are your frogs!

Something which I think should be in your A** list is going to www.freepersonalrebrandingbook.co.uk to claim your FREE copy of my book "The Ultimate Guide to Personal Rebranding for Professional Females Climbing the Corporate Ladder" - but then I suppose I could be accused of a certain bias! You'll just have to get your FREE copy to see if I am right!

Next consider which tasks are your ‘B’ items? These are tasks that should be done but the consequences of not doing them aren’t that serious. These are your tadpoles! The idea is that you never eat a tadpole until all the frogs are gone.

A ‘C’ task is a task that it would be nice to do – a bit of a treat. It won’t affect your working success at all but you would like to do it. Which of the tasks on your list fit into this category? Life is always better with regular treats , so the idea is to accomplish all the ‘A’ and ‘B’ tasks before the end of the day so you still have time for a few ‘C’ treats.

Which tasks could you delegate to someone else? These are the ‘D’ category items. The idea is that you delegate tasks that others can do in order to free time to do the ‘A’ tasks that only you can do.

Finally there are the ‘E’ tasks which can be eliminated. Often these are tasks that were important once upon a time, but were procrastinated on for so long that their time has passed. They may also be tasks that you do out of habit but which serve no real function in your life any more.

I am sure that by now many of you will be shouting that all these lists and categories are a complete waste of time and won’t make you more efficient and effective! Why not just try the idea for a week and see what happens? What have you got to lose, apart from a lot of stress? You may even gain time to do the things you love because you have managed your tasks efficiently.

 The six ‘P’ formula - “Proper Prior Planning Prevents Poor Performance” makes a huge difference. We can all prioritise our tasks to make better use of the time we have, it just takes the courage to try a different approach.

So how could you make the tasks you love into ‘A’s and turn the tasks you hate into ‘D’s or ‘E’s? Remember, if you say “I can’t” you close your mind down. If you ask “How can I?” you open your mind up to new possibilities.

To find out how working with Sue can help you develop your professional life, email
sue@successandimagecoach.co.uk

I look forward to hearing from you.

Style with Substance - How to Dress for Success by Sue Courtney

Style with Substance Wins the Day

To be a high-flyer today you need to develop your style as well as your skills – and that requires a long term plan.

Is it widely accepted that today you need to make the right first impression to get ahead of the competition. You are well on the way to achieving this as you have been wise enough to claim your copy of my booklet – “The Ultimate Guide to Personal Rebranding for Professional Females Climbing the Corporate Ladder”.

When it comes to a job interview, first day in a new role or asking for a pay review it is essential to ensure you look the part, not just on that occasion, but every day.

This may require a mindset shift. When you go shopping for work clothes be mindful that you are not just buying another dress, skirt or suit – you are buying your future success. Do not dismiss the psychological and financial advantages to be gained from dressing well.

You are aiming to develop a look that delivers the message that you are professional, trustworthy, responsible, sincere, likeable and represent yourself and the company well. Not too tall an order then?

I suggest developing a long term buying plan to enable you to save for the very best quality clothes you can possibly afford, replacing or adding to your wardrobe of elegant, timeless classics every year.

Here’s how it works.

You really need two good quality suits to start but if money is an issue then make do with a couple of middling-quality suits to begin with. Add a new, top quality suit every two years until you have at least five. You can mix dress suits, skirt suits and trouser suits. The joy of this system is that if you buy the very best quality in  classic colours and styles that suit your body shape you will be able to wear them for ten or twenty years, just updating your accessories to ring the changes. It is a very cost effective way to shop and brings the ‘cost-per-wear’ of each suit down to negligible amounts. A cheap, fashion suit will last only a season or so – not a good investment of your hard-earned cash (and you will appear less successful and less professional).

Next come shoes. Buy shoes with leather uppers and leather soles in the classic court style. I suggest starting with a nude pair with a medium heel so they are comfortable. Then add the basic black, brown, navy, tan and grey. Bright colours and fashion styles are best left to weekends and evenings. As well as these basic shoes remember to buy a pair of flat ballet pumps in each colour for travelling to work  in comfort and style. (You know my thoughts on wearing trainers to work.) Again, the investment in quality footwear will ensure that, if looked after properly, they will reward you with years of use.

A stylish coat for warmth is essential. I urge you to buy a classic style and colour in good quality fabric. It should just cover your skirts – not too long or short. I suggest buying one every two years until you have a choice of three and also adding a trench mac for summer. Avoid the fashion styles and opt for quality.

Next comes the bag – an essential piece of any woman’s wardrobe. Your handbag needs to be big enough to carry all your essentials. A medium sized, leather bag of good quality will reward you with years of use if you select the right style. Try to avoid matching bag and shoes – this is such a cliché and unnecessarily frumpy. You can inject a little personality and colour with a well chosen bag. If you need to take lunch, a change of shoes and other items then avoid plastic carrier bags, beach bags and rucksacks. (However practical they aren’t stylish and don’t exude an aura of elegance, sophistication, professionalism and style!) Instead choose a large, unstructured (but still good quality leather) bag to hold all your bits and have a clutch bag, which will fit neatly in the big bag, for your handbag. Thus, everything you need fits neatly into one stylish bag – a stylish and practical alternative. You could even fit in a notebook or ipad.

Now, I have lost count of the number of professional women who spoil a really smart look with a cheap, high fashion, plastic, coloured watch. A watch is an item that you wear every day. It is very visible and in constant use so invest in the best you can afford – a classic style with a metal or brown leather strap that will last five years or so. Then in five years replace it with a top quality watch that will last you many years. It really is an investment.

It pains me to say this, but it really may be sensible to upgrade your phone every two to three years in order to be seen to be keeping up with technological advances. The men love their toys and will usually have the newest technology – to look professional and current you will have to do the same – sorry.

If you wear glasses then I suggest having at least three pairs in styles that flatter your face and in different colours so you can ring the changes. It is something that men rarely do and it shows that you have thought about your look and taken care over your appearance. However, avoid very outrageous styles – you are still aiming to look professional, elegant and stylish – not a figure of fun! Change your frames every two years to stay current.

So that is how the plan works. In essence it is all about buying the best you can possibly afford at the time and building on it. Buy items that you can mix-and-match for maximum value and take the best possible care of your investments – for investments they undoubtedly are. Underestimate the importance of presenting the right image at your peril. If you look the part and show that you take care of the details in your appearance people will automatically assume that you can be relied upon to take care of the detail and be professional in your work.

To find out more go to www.freepersonalrebrandingbook.co.uk to claim your FREE copy of my book "The Ultimate Guide to Personal Rebranding for Professional Females Climbing the Corporate Ladder". It is full of top tips and completely FREE!

Eliminate Irritations to Achieve Goals by Sue Courtney, Personal Branding expert

Increase Success by Eliminating Irritations

Watch your success soar once you have sorted those little annoyances in your life.

If life isn’t going quite the way you would like and you are struggling to achieve your goals and get that promotion then I have a suggestion – relax, get out of your own way and do something different.

If you seem to be working harder and harder and putting in longer and longer hours at the office without seeing any tangible results it may be because you are trying too hard. This often has the effect of pushing away the results you long for. It also often means that you don’t have the time or energy to tackle the little irritations of life that really diminish your joy and peace.

So, for the next few weeks I want you to take a different approach to achieving your goals – do something else! Not just anything – particular things.

First I want you to write a list of all the things in your life that you are ‘putting up with’ but that aren’t making you happy and are, therefore, stealing your energy. I want you to come up with a list of 100 niggles. They could be as small as a missing button, a mouldy shower curtain or a bulb that blew a couple of months ago and hasn’t yet been replaced. They could be as big as your current job, a significant relationship or the way you have no spare time for yourself. Write them all down.

I am doing this too because I know how powerful it is and also because I don’t tell my clients to do anything that I am not prepared to do myself.

Having a problem finding any?

Listed some but can’t come up with 100?

That’s fine – accept what you currently have and begin working on the list – which niggle can you get sorted right away – now – immediately – this minute? So why are you still reading this? Get on and do it!

As you begin to tackle the items you will probably find that more come up to be added to the list – you will get to 100 eventually!

If you are still struggling them why not categorise them – you could try finding 20 niggles in the categories of work, home, relationships, yourself, finances.

Set yourself the goal of completing one niggle per day – I bet once you get going you find you can shift several at a time. Or get together with a friend, set aside a few hours and see who can eliminate the most niggles in that time – make it fun!

Once you put them into categories you may find that by tackling one significant irritation you will eliminate several.

Before long you will have cleared enough stuck energy to create some momentum, moving you towards your goals more quickly than before.

I was compelled to do this exercise once, a few years ago. Several of my niggles were connected with all the books and paperwork connected to my job that I had accumulated at home over the years. So I went through every cupboard, drawer, nook and cranny and cleared out all the old paperwork.

Then I took what was left and returned it to work.

Then I kept my promise to myself not to bring work home – I stayed there until it was finished each day.

Then I cleared out my book collection and gave away those that I didn’t truly love and believe I would read again or find useful in the future.

Then I cleared out old photos, holiday brochures and other paperwork.

It felt really good – liberating in fact - and I suddenly found my life taking off in unexpected ways – I left my job and started my business, sold my house and moved and became a whole lot happier and more fulfilled.

So go on – go to work on your niggles and see what happens to yourself and your life!

You might be amazed!

Contact Sue at
sue@successandimagecoach.co.uk

or, to claim your FREE copy of the book "The Ultimate Guide to Personal Rebranding for Professional Females Climbing the Coprorate Ladder" go to
http://www.freepersonalrebrandingbook.co.uk/

Change and The Widening Gap at Work by Sue Courtney, expert in Personal Rebranding

As the Workplace Changes The Gap is Widening Between Those Who are Successful and The Rest.

Do you want to be one of the successful 6%ers who can command a successful career - or one of the other 94% who get what's left?

I attended an amazing conference at the weekend and learnt a great deal. One of the major quotes that I remember was from Walt Disney who said, when talking about achieving success,
"Observe the masses then do the opposite".

The message is that if you want to be in the top 6% of people who are successful then don't do what everyone else is doing - think for yourself and model the behaviours of the successful people that you admire.

It is exactly what I aim to do - indeed while I was attending the conference I was up early to run. It was such an amazing experience because it was just about sunrise, which was so beautiful, and my route took me alongside the runway at Heathrow Airport, so I was racing the planes as they took off and landed! Actually that isn't strictly true, as anyone who has ever experienced me running will testify - even small children can walk faster than I run! But I felt fab and was glad I had done what the other conference delegates didn't do.

But what else can you do? Know what is Old Thinking and what is New Thinking and adapt your mindset to adopt the new. here are some ideas.

1. You need to be exceptional
Old Way - you turn up for work every day and do something so you deserve to be rewarded by regular promotions
New Way - there is a widening gap between those who demonstrate professionalism and present a positive image and those who just turn up, do the minimum and go - guess who gets the promotions and success?

To succeed you  need to demonstrate that you are an exceptional professional. This isn't difficult - but you need to know it is necessary and be willing to do it.

2. Your skills need to be constantly be evolving
Old Way - you have your single skill and expect that to be enough to guarantee you a job for life - that should be all you need.
New Way - you constantly upgrade and add to your skill set because you understand that the world is changing very rapidly and companies can only afford to keep employees who are multi-skilled and are willing to constantly update their skills, learn new skills and present the right image.

To succeed you must stay ahead of your competition by constantly upgrading your skills and developing new skills that your company can use.

3. Look for ways to add value to the company
Old way - you do just what you are paid to do - no more and no less. You show no interest in anything but your paypacket and give nothing back.
New way - you are innovative - looking for new ways to provide a better service to customers and for the company.

To be successful you must demonstrate the extra value you bring to the company and ensure that management are aware of your contribution. It isn't very British - but learn to 'blow your own trumpet'!

So, if you really want to further your career do what the majority of your colleagues aren't - become the exceptional person you are ans move up to join the 6%ers.

If you would like to contact Sue then please do so at
sue@successandimagecoach.co.uk

To request your FREE copy of my book "The Ultimate Guide to Personal Rebranding for Professional Females Climbing the Corporate Ladder" please go to
http://www.freepersonalrebrandingbook.co.uk/

Get That Job or Promotion

What do you need to do differrently to get that job or promotion?

OK, so you want a promotion or new job - but what are you doing to make that outcome more likely?

Current and potential bosses generally look for

• Commitment
• Punctuality
• Professional appearance
• Ability to focus on the task/job in hand.

How do you measure up to those requirements in your current job? Because you need to display exemplary practice in the job you currently have if you want to be considered a serious contender for promotion or hope to be given a glowing reference when applying for a job in a new company.

Remember the saying that if you currently do more than you are paid to do, you will eventually be paid to do more than you  currently do.

When working with clients I often ask for confidential 360 degree feedback from colleagues as a starting point for reflection on their current position.

When writing your CV there are certain essentials, such as

• Ensure your spelling is accurate - basic but often overlooked.
• Avoid using cliched language - be original and honest about your strengths without resorting to humour or cliches.
• Demonatrate that you are making the effort to constantly update your skills and knowledge - if you aren't at the moment then you should be - start right now!
• Keep the CV short and focused - about 2 pages. If it is too long it is likely to go straight in the bin without being looked at.
• Ensure the skills you highlight are a match for the job and the company. Each CV needs to be tailored to the job. Never send out two identical CVs.
• Make sure you tell the company exactly what they need to know about you to ensure they want to call you for interview - make it compelling.
• At the top of the CV, in your Personal Statement, include your three biggest selling points - the three things that make you the perfect candidate for the job. What is your USP that sets you above your competitors?

You need to demonstrate who you are and show your passion for the role. But if you have shown no passion for the job you currently have then a prospective employer will find it challenging to believe that you will suddenly change - so think about how you show up in your current job.

Finally, if yo are finding it all a bit of a challenge, try this exercise:

• Make a list of everything you want to do, be and have in your life.
• Imagine that five years have passed and you have achieved it all.
• What sort of person would you have become in order to have achieved it?
• Write your CV as that person - the confident, happy, enthusiastic version of you.

Recently I saw James Cann (Of Dragon's Den fame) take on the services of a Personal Brand Coach to help a graduate 'rebrand' to gain job success. If James Cann uses Rebranding Coaches it shows that they work - so isn't it time you invested in yourself by working with me - by registering for information about my Personal Rebranding for Female Professionals seminars - discover for yourself the effectiveness of investing in yourself and working with your own Personal Rebranding expert - Sue Courtney of Success & Image.

For more information go to
http://www.freepersonalrebrandingbook.co.uk/
or
http://www.successandimagecoach.co.uk/
or email me directly at
sue@successandimagecoach.co.uk

I look forward to hearing from you and helping you achieve the career success you deserve.

Buy Smart and Save Money

Buy Smart and Save Money
Be selective - just because it's in the shops doesn't mean you have to buy it!

Knowing your body shape should mean that shopping trips are much more focused and mistakes are things of the past.

However, I know that they can still happen. Just because an item is 'on trend' or is in the shops it doesn't automatically follow that you should buy it. A little careful planning and caution is required. When you see an item of clothing that you like there are several questions to ask yourself and several checks to make before parting with your hard-earned cash.

1. Does the item actually flatter your particular body shape? This is a vital starting point. Is it the right length/fit/size? If not, can it be professionally altered? Would the extra expense be worth it? Do you want to look 'on trend' but awful, or effortlessly stylish and elegant? If the item in question isn't a style that flatters your shape WALK AWAY FROM THE RAIL.
2. Does the item flatter your colouring? It is no use buying an item of clothing that is absolutely perfect for your body shape if the colour makes you look ill. If there is a particular colour that you love but doesn't love you back, it is possible to wear it - but as an accessory or as trousers, skirt or shoes. The rule is to keep unflattering colours away from your face. So, if the item isn't a colour that truly loves you - DON'T TAKE IT TO THE TILL.
3. Where and when will you wear the item? Does it fit with your lifestyle? It is a waste of money buying a gorgeous gown that is the perfect colour and flatters your shape if, like Cinders, you are unlikely to be going to a ball any time soon. Equally, it is no good buying a lot of casual wear if you rarely have the time to relax and wear it. Will the item mix and match well with other items in your wardrobe? An efficient wardrobe has a high proportion of clothes that can be worn in different ways and on different occasions. If it is a one-off piece that will rarely see the light of day it really has limited value - SEE NEXT QUESTION.
4. What is the potential 'cost-per-wear' of the item? Is it a top that could be work with several different outfits for both work and on social occasions? Is it a suit, coat or shoes that will be work on most days or at least most weeks for several years? The 'cost-per-wear' question can often bring an expensive purchase into the realm of investment piece so it is well worth considering.
5. Next you need to ask whether it will enhance your professional reputation? Does the item declare the wearer to be effortlessly elegant, stylish, confident and professional? Or does it shriek cheap, dowdy or boring? Only the first category passes the test. But we haven't quite reached the end of the list yet.
6. Is the item really worth X hours of your life and work? When put into these terms - the number of hour you have to work to earn enough to pay the price on the label - is it actually worth that amount of you life? Only one more question.
7.  Is it 100% right? Does it fit all the categories and make your heart sing? If it fits all the categories but you still aren't really sure then DON'T WASTE YOUR MONEY. Leave it where it is. It is pointless wearing clothes you don't feel happy in. The exception to this rule is when you are happy wearing clothes that don't make you look fabulous and like the capable professional that you are. In that case it is just a matter of getting out of your comfort zone and embracing a more flattering look that allows the real, gorgeous you to shine. Deal with it!

If you would like to find out more about what to buy and how to dress to get the promotion or new job that you want and deserve then register for information about my seminar, coming to a venue near you, and give the real you an opportunity to shine out.

You can contact me at http://www.freepersonalrebrandingbook.co.uk/
or at http://www.successandimagecoach.co.uk/
or emai me at sue@successandimagecoach.co.uk

Looking Good Equals More Pay by Sue Courtney, Personal Rebranding expert

Looking Good Equals More Pay

Personal Rebranding can make a real difference to your income.

I was reading my copy of The Edge (the online magazine from the ILM (Institute of Leadership and Management) recently when I came upon an article written by Karen Higginbottom (sourced from Dr. Ailsa Kolsaker, MBA Director, Surrey Business School) entitled "Do Good Looks Equal Success?"

In it she discusses the study from the journal of Economic Phychology, University of California which found that 'attractive' people make more money. It seems that how attractive you are plays a significant role in your chances of success - it isn't just your skills that can lead to promotion.

More attractive people were found to be "wealthier, more successful and viewed as more cooperative by colleagues".

They found that height was also a factor in financial success at work.

Penny Bennett, who is founder of Penny Bennet Style Consultancy said "People who look good are more confident. Your image affects your performance. If you look the part, you're more confident in your ability to get on with co-workers and get the job done. If you look good, you get more recognition from others because you look and feel the part."

Your image not only affects how others see you but also how you view yourself. We all know how our confidence and ability can be affected by how we feel we look - some days are better than others.
"When you look good, you feel more confident and value yourself more. On days when you don't bother about your appearance, you are more likely to shy away from opportunities to stand out and get noticed."

The article included some tips to improve overall success and perceived attractiveness, which include

• Appear confident when dealing with colleagues. This can be achieved by knowing your job and doing it well.
• You may need to develop your presentation skills to enhance your perceived authority and so increase your confidence.
• Without being scary, maintain eye contact when speaking with colleagues.
• Dress appropriately for your role and your shape - if you know you look good you will automatically appear more confident and also be more attractive to look at.
• Speak confidently - as if your words are important - because they are or you wouldn't be saying them!

Ultimately, "It's also about grooming" says Dr Ailsa Kolsaker, "Not everyone can be beautiful. There is nothing you can do about your looks but you can take steps to improve your personal attractiveness."

In my role as Executive Style Coach and Personal Rebranding expert, I am ideally situated to help you present the right image for your business and career success.

In my booklet

"The Ultimate Guide to Personal Rebranding for Professional Females Climbing the Corporate Ladder"

I address the issues raised here to enhance your chances of success.

To claimm your FREE copy of my booklet simply go to

www.freepersonalrebrandingbook.co.uk

This is a formula for success.

Make a start now by claiming your FREE booklet

How much will it cost you in missed promotions over the rest of your career if you don't take action NOW?

How much money are you missing out on by not taking action?

so go to

www.freepersonalrebrandingbook.co.uk

and take the first step to a more succesful you.

Rules of Shopping by Sue Courtney, Personal Rebranding expert

Restyle Your Shopping to Restyle Your Life

Follow my rules to shop for the success you deserve

This is another tip to assist you in developing an authentic new, positive brand 'you' and it is all about shopping - or not! There are a few 'Rules of Shopping' that need to be spelt out before you next pop to the shops.

• Just because it is in the shops, it doesn't mean you ave to buy it. I sometimes think that designers and manufacturers are having a laugh at our expense. There are a lot of clothes out there that, frankly, suit nobody.
• Just because it is this season's 'must -have' it doesn't mean that you have to have it. If it doesn't suit you - walk away from the rail!
• If it rates OK or less then don't waste your money on it. We have all done it (and have the unworn clothes in the back of the wardrobe to prove it) but it doesn't mean you have to keep on doing it. It is far better to have fewer, better quality clothes that are classic, flatter your shape and colouring, that you love to wear and always make you feel wonderful, than a wardrobe jam-packed full of unflattering clothes that make your heart sink every time you open the wardrobe door and see them.
• If done properly, with the advice of a trained stylist, then shopping for clothes should be an investment in your future. However, don't make the mistake of buying clothes you  can't afford and putting them on a credit card. Credit cards are NOT for this purpose - don't do it.

There are two quotes that I love that are relevant here.

1. By William Morris - "If you want a golden rule that will fit everything then this is it: Have nothing in your house that you do not know to be useful and believe to be beautiful" (and this includes clothes too).
2. From Duke Ellington - "It don't mean a thing if it aint got that swing...." so be playful when putting your clothes together in different ways. Have fun.

The idea is to be true to yourself whilst at the same time appearing understated, elegant, chic, classy, stunning and professional.

To get the job or promotion you want you may need to restyle yourself to be the stylish person inside who is trying to get out.
This is what I do for people and I can do it for you too.

"Since using the services of a life coach (Sue Courtney of Success & Image) 'M' became more positive and confident with herself .
The wardrobe overhaul meant that she dressed in accordance with her role and seemed to be empowered by the way that she felt with herself and how others perceived her" Matthew Nash on the impact my restyling had on a colleague.

To find out more and receive your FREE booklet

 "The Ultimate Guide to Personal Rebranding for Professional Females Climbing the Corporate Ladder"

go to

www.freepersonalrebrandingbook.co.uk

and claim your  copy.

Find out how to 'rebrand' your image for success - NOW!

The rubbish that some image consultants spout!

The rubbish that some image consultants spout!

Success and Image. Personal Rebranding with Sue Courtney.

Go to www.freepersonalrebrandingbook.co.uk to claim your FREE copy of my book "The Ultimate Guide to Personal Rebranding for Professional Females Climbing the Corporate Ladder" which gives more detail.

What is Your 'Brand'? by Sue Courtney of Success and Image

Your Personal Brand is the way you communicate exactly who you are and what makes you the wonderfully unique person you are. But are you communicating the right 'brand' - the real you?

When at work, how can the organisation define the ideal role for you? What are you doing to enable them to decide that you are the right person to represent the company at a higher level?

Your brand is defined by your attitude, experience, specific skills and image that sets you apart from everyone else in the organisation. It is your job to ensure that they set you apart in a positive way.

So begin by identifying the areas in which you excel - what do you love to do? What are you really good at? What new skills could you acquire that would enable you to perform even better and catch the attention of those in power?

What are your particular personal qualities that fit you to a certain job - what qualities might you need to acquire to best fit the promotion you aspire to?

When writing your CV ensure that your strengths sing out - and are in alignment with those required of the job you are applying for. Anyone reading your CV should be left in no doubt that you are the perfect person for the job, with the right skillset, attitude and image to become their best asset. Prospective employers need to be in no doubt that they would be mad to not hire you! I recently worked with just such a person - the job at Virgin had his name written all over it and he was able to easily convince the interview panels that he was the only person they should consider for the post!

So go the extra mile if you want the extra responsibility. They say that if you do more than you are currently paid to do, you will eventually be paid to do more than you currently do.

Give it your best shot.

Work out which promotion or job you would be ideally suited to and set about convincing those that need to be convinced, of your suitability.
Or
Work out which job you would really, really like and redesign your 'brand' to match. Make yourself absolutely indispensable to them by acquiring all the necessary skills and knowledge to be their ideal person.

Go to www.freepersonalrebrandingbook.co.uk to claim your FREE copy of my book "The Ultimate Guide to Personal Rebranding for Professional Females Climbing the Corporate Ladder" which is full of top tips.

Contact me at sue@successnadimagecoach.co.uk

Personal Rebranding For Career Success: How to Develop Your Own Authentic Personal 'Brand'...

Personal Rebranding For Career Success: How to Develop Your Own Authentic Personal 'Brand'...: "How To Develop Your Own Authentic Personal 'Brand'  I recorded this short video in the grounds of 'Meerkat Manor' - AKA Templeton in Roeh..."

for more information go to www.freepersonalrebrandingbook.co.uk and claim your FREE copy of my book "The Ultimate Guide to Personal Rebranding for Professional Females Climbing the Corporate Ladder".

How to Develop Your Own Authentic Personal 'Brand' by Sue Courtney

How To Develop Your Own Authentic Personal 'Brand'

I recorded this short video in the grounds of 'Meerkat Manor' - AKA Templeton in Roehampton. It was such a gorgeous day that it was too good to be in a studio, so we went outside - hence the background noise, for which I apologise.

In it I talk about my MAP for getting professional women from the job they currently have to the promotion they so richly deserve by means of a 'Personal Rebranding' programme.

The problem is that, if you have been presenting the wrong image for a long time, which is often the case when women are overlooked for promotion, then 'rebranding' becomes a longer, more time consuming and important process.

But it is never too late to make the positive first impression you intended all those years ago!

So please listen to the video to see exactly what the MAP programme entails.

If you are serious about wanting that promotion it may be exactly what you have been looking for.

http://youtu.be/_lHatfqjN4I

I hope you enjoyed the video.
For more information go to www.freepersonalrebrandingbook.co.uk and claim your FREE book "The Ultimate Guide to Personal Rebranding for Professional Females Climbing the Corporate Ladder". It is packed full of useful tips and ideas to get you started.

If you have any questions then please email them to me at
sue@successandimagecoach.co.uk
I will reply as soon as possible.

Personal Rebranding for Professional Females - The Finishing Touches by Sue Courtney

You want to be taken seriously as a contender for promotion or a new job - but do you take yourself seriously and treat yourself well?

Do you drink at least eight glases of water a day, ensure you have sifficient good quality sleep each night and eat high quality, nutritious food with plenty of whole grains, fruit and vegetables?

If so - great. If not - now is the time to start. Think 'extreme self care'.

You need to become your own best friend and indulge yourself with beauty treatments - either from a professional or at home. Not only will you present a more polished image, but you will also feel more confident. Some ideas to try are:

• manicure
• pedicure
• facial
• massage
• spa day

Set aside some time every week for a few of these. Make it an event, whether you do it yourself at home or have a professional treatment. Think of it as essential pamper time.

Hair
Top stylist Helen Kewell advises that you should have your hair cut regularly to maintain its style and that you always use a conditioner. She says a sleek bob always looks well-groomed and flatters most face shapes.

Use subtle colour to highlight and make the most of your natural hair colour with the addition of highlights and lowlights to add depth and interest and give your hair a healthy shine. If your style needs regular straightening then be sure to factor in the time to do this so you always look your best.

Preparing for an interview
Hair
Helen Kewell suggests having a professional blow-dry session a few hours before a job interview.

Nails
Top manicurist, Chloe Hitchman, advises keeping nails quite short and having a weekly manicure. Always use a base coat to protect your nails from the colour and smooth any ridges, and a top coat to protect the colour from chips. A neutral shade works best as it won't clash with anything you are wearing or take attention from your work, your words or your well chosen outfit and accessories. You can always up the 'glam-factor' with colour for evenings and weekends.

Make-up
Rosalyn Bristow, Senior Independent Beauty Consultant with Mary Kay Cosmetics, gives this advice...
"I bet you have taken loads of time to present yourself and your skills well in your CV, and I am pretty sure you have every intention of preparing thoroughly for those all important interview questions.

"So you will want to take the same amount of care and attention with your appearance in order to give the best impression possible and convince them what a great asset you would be in the job.

"Just as you would adapt your style of dress for the occasion, your make-up and personal grooming needs to be subtle, conservative and not distracting. The interview is about letting your abilities and capabilities shine through - not about how glamorous you can look.

"Start caring for your skin and practice a natural, every day make-up well before the interview arrives. You don't need the pressure of feeling uncomfortable and unsure about your make-up on the interview day, you just want the make-up to enhance your features and your confidence.

"If you are already used to feeling and looking successful, your interview day will be a cinch!"

*Start usine a skincare regime and make sure your skin looks and feels great and provides a god canvas for your foundation.

The five basic steps of skincare are:

1. Cleanse
2. Exfoliate
3. Tone
4. Moisturise
5. Protect

Follow these steps to keep your skin in great shape. A good skincare programme will allow your skin to look healthy and will enable the foundation you choose to sit on your skin without any flakiness caused by dryness.

* Have your foundation shade matched professionally and get used to wearing and feeling good in it. Therre are many different types of foundation but for an interview, chose something natural and fresh.

*Make sure your eyebrows are trimmed and defined with an eyebrow pencil that matches your hair colour.

*Use muted browns, taupes and greys on the eyes to create a natural, understated look. Get tuition on how to apply natural looking eye make-up. use a subtle eyeliner such as taupe and lash-defining mascara. Avoid mascara that leaves clumps or looks heavy.

*Use a soft, natural-looking blusher from the apple of the cheek to the top of the ear, just to give a healthy appearance (avoid bronzers or heavy, dramatic shades.)

*Keep lips in good order by using lip treatments regularly and use matte, mid-tone dusty pink or soft peachy lip colour. Avoid lip glosses and frosted or dramatic shades.

*Avoid fragrances as these are distracting - you are not on a date!

*Keep hands looking nice by regularly using a good hand treatment.

*Have your nails well trimmed and shaped and use a subtle colour or French Manicure Treatment.
Ros can be contacted at rosbristow@gmail.com


Top Tip
Keep the finishing touches subtle and neutral.

Copyright - 2011, Sue Courtney, Success & Image Ltd. All rights reserved.

Excerpted from "The Ultimate Guide to Personal Rebranding for Professional Females Climbing the Corporate Ladder" by Sue Courtney

To receive your FREE copy of the booklet please go to http://www.freepersonalrebrandingbook.co.uk/

Care For Your Clothes - Professional Females Dress For Corporate Career Success by Sue Courtney

As part of my programme I offer clients a complete Wardrobe Re-vamp. In the comfort of their home, over five or six hours, my clients try on every item in their wardrobe and I assess eash piece to see what works - both in terms of flattering their shape and also suitability for their lifestyle and career. I am ruthless - but for a purpose. Actually it is great fun and perfect for those of you who open the door to their 'full-to-bursting' wardrobe and sigh "I have nothing to wear!" - because, after I have worked my magic, you will be absolutely right!

Of course you can do your own wardrobe re-vamp if you choose - but I bet you'll hang onto stuff that you should throw away, and throw away some items that could be kept if worn in a different way! Such are the benefits of having an expert do it for you.

Once you have weeded out all the unflattering items in your wardrobe and removed them from the house, take a close look at what remains. How well do you care for your clothes? Can you go to your wardrobe every morning, pick out anything and guarantee that it is clean, ironed, in good repair and ready to wear? Since you are now adopting the 'cost-per-wear' principle and buying the best you can afford it would be silly not to take the best care of your 'investment' pieces.

If the label calls for dry cleaning, then ave them dry cleaned. If you don't want to go to this expense then check labels before buying.

Keep shoe polish in your wardrobe and ensure shoes are cleaned and polished, brushed and clean before replacing them in their boxes.

How do you arrange your clothes n your wardrobe?

"Arrange?" I hear you cry. "I just shove everything in wherever it will fit!"

it is vital that when you open your wardrobe you are inspired - it makes it so much easier to select an outfit - so arrange clothes by colour, group into skirts, trousers, tops etc., or any way that works for you. Make it look inviting and inspiring.

Oh yes - I do hope that you don't have any wire coathangers in your wardrobe - get them out NOW! I hang most of my dresses and tops on padded coathangers. It looks wonderfully opulent, gives a softer surface and ensures clothes aren't crammed in. Invest in some.

If you are dressed in a well-kept, stylish, quality suit then people will assume that they are dealing with a successful, quality person with integrity. If you are dressed in a cheap, badly cut, ill-fitting, high fashion outfit that doesn't suit you then people will draw the conclusion that you are not successful or professional and you cannot be relied upon. Harsh but true.

Top Tip
Maximise your investment by taking the best possible care of your clothes.

Copyright - 2011, Sue Courtney, Success & Image Ltd. All rights reserved.

Excerpted from "The Ultimate Guide to Personal Rebranding for Professional Females Climbing the Corporate Ladder" by Sue Courtney

To receive your FREE copy of the booklet please go to http://www.freepersonalrebrandingbook.co.uk/

Dress For Career Success - Know Your Body Shape by Sue Courtney

Dress for your body shape

Women's body shapes fall into five categories and it is essential to know which shape you are to ensure you wear clothes that are flattering.

The five body shape categories are:

1. Apple
2. Pear
3. Rhubarb
4. Strawberry
5. Hourglass

• If you are an apple shape you have a voluptuous chest, round tummy, little or no clearly defined waist, quite a flat bottom, chunky arms and wonderfully slim legs.
• If you are a pear shape you hacve a small bust, slim arms, slim waist, flat tummy, curvaceous hips and thick legs.
• If you are a rhubarb shape you have a boyish figure with small bust, no clearly defined waist, slim hips, wonderfully long, slim legs and a long body.
• If you are a strawberry shape you have a wide back and broad shoulders, a large bust, flat bottom, slim legs and you carry weight around your tummy.
• If you are an hourglass shape then you are curvaceous, with a full bust, small waist, rounded hips and generous thighs. You may also have heavy legs.

As you can see, there is no perfect shape. If you are like me, you would probably like to hacve aspects of each, but acceptance of what you are is essential. Once you are clear about what body shape you have, you can dress to flatter your shape, highlighting your assets and drawing attention away from aspects that you are less keen on.

So what are the styles that flatter each shape?

Apple

• V-necks or wrap dresses visually break up the torso.
• Tailored jackets that nip in at the waist.
• Fitted tops falling just below the beltline.
• Pencil skirts showcase good legs.
• Drop-waist skirts with wide waistband to crearte an hourglass shape.
• Wide leg trousers balance frame.
• Wear long coats open to visually slim.
• A scarf can cover tummy and draw eye down.
• A jacket in a smaller size, worn open gives impression of a slim, defined waist.
• Bracelets draw attention to wrists - if slim.
• Tops with wide, open necklines draws attention away from waist.

Pear

• Keep attention focused on upper body.
• Choose jackets and coats with wide lapels.
• Wear jackets with epaulettes and frogging detail.
• Tailored skirts and jackets.
• Restrict patterns and bright colours to tops, jackets and coats.
• Court shoes with heels make legs appear longer.
• Chunky shoes will flatter a full calf.
• Tops with detail at neckline draw eye up from hips.
• Tops with flared sleeves balance proportions of bottom heavy figure.

Rhubarb

• Fitted jackets and coats that flare over hips to give illusion of waist.
• Jackets and dresses with light shoulder padding will give more defined shape.
• Structured clothes create curves.
• A properly fitted, push-up bra will improve proportions and shape.
• High neck, frills and detail will all visually add shape.
• A pencil skirt and fitted jacket will create curves and showcase slim figure.
• avoid plunging necklines for evening wear - go backless instead!
• Well-fitting, slimline trousers emphasise height and slim frame.
• Wear belt on hips to create illusion of waist.

Strawberry

• Deep v-necks or wide scoop necklines soften shoulders and draw eye down body.
• wide slash necks also flatter.
• Wrap tops flatter and enable good fit.
• Draping cowl necklines also draw eye down.
• Tailored shirts - but ensure buttons don't bulge over cleavage.
• Tailored jackets or coats without belts balance shape.
• When buying dresses - buy to fit larger top half and have the lower, skirt section professionally altered to fit.
• A professionally fitted bra is essential to accentuate waist and separate bust. Clothes will hang better.
• Bootcut or wide, straight jeans and trousers will balance proportions.
• Elegant high heels make the most of shapely ankles.

"With one styling session my wardrobe was completely transformed into styles, cololurs and fabrics that complemented and enhanced my strawberry shape. Sue's practical advice and tips enabled me to utilise what clothing I had in my wardrobe to look more stunning." Marian Wilson

Hourglass

• Wear v-neck tops.
• Sweetheart necklines flatter bust and draw attention away from heavy arms.
• Emphasise waist.
• Fitted, tailored jackets which nip in at the waist will streamline curves.
• Wide lapels balance bust.
• No more than 2 buttons on a fitted jacket.
• Capitalise on your curves - you have the ideal body shape so don't hide it under your clothes.
• Tailored trousers.
• Heels elongate legs and lift bottom.
• Pencil skirts and fishtail skirts are flattering.
• wera waist belt or jacket that is fitted at waist.
• Skirts are often more flatteing than trousers.
• Low front court shoes will make legs look longer.

Once you know your body shape it is absolutely vital to get rid of all the clothes that don't enhance or flatter your particular shape. Don't be tempted to put them at the back of the wardrobe - get rid of them. Don't throw them n the bin, donate to a charity shop, so someone else can have the opportunity to enjoy them. In this way you clear space for flattering clothes that you know look good and that you feel wonderful wearing.

Top Tip
Dress to flatter your body shape at all times.

Copyright 2011, Sue Courtney, Success & Image Ltd. All rights reserved,

Excerpted from "The Ultimate Guide to Personal Rebranding for Professional Females Climbing the Corporate Ladder" by Sue Courtney

To receive your FREE copy of the booklet please go to http://www.freepersonalrebrandingbook.co.uk/
.