What is Your 'Brand'? by Sue Courtney of Success and Image

Your Personal Brand is the way you communicate exactly who you are and what makes you the wonderfully unique person you are. But are you communicating the right 'brand' - the real you?

When at work, how can the organisation define the ideal role for you? What are you doing to enable them to decide that you are the right person to represent the company at a higher level?

Your brand is defined by your attitude, experience, specific skills and image that sets you apart from everyone else in the organisation. It is your job to ensure that they set you apart in a positive way.

So begin by identifying the areas in which you excel - what do you love to do? What are you really good at? What new skills could you acquire that would enable you to perform even better and catch the attention of those in power?

What are your particular personal qualities that fit you to a certain job - what qualities might you need to acquire to best fit the promotion you aspire to?

When writing your CV ensure that your strengths sing out - and are in alignment with those required of the job you are applying for. Anyone reading your CV should be left in no doubt that you are the perfect person for the job, with the right skillset, attitude and image to become their best asset. Prospective employers need to be in no doubt that they would be mad to not hire you! I recently worked with just such a person - the job at Virgin had his name written all over it and he was able to easily convince the interview panels that he was the only person they should consider for the post!

So go the extra mile if you want the extra responsibility. They say that if you do more than you are currently paid to do, you will eventually be paid to do more than you currently do.

Give it your best shot.

Work out which promotion or job you would be ideally suited to and set about convincing those that need to be convinced, of your suitability.
Or
Work out which job you would really, really like and redesign your 'brand' to match. Make yourself absolutely indispensable to them by acquiring all the necessary skills and knowledge to be their ideal person.

Go to www.freepersonalrebrandingbook.co.uk to claim your FREE copy of my book "The Ultimate Guide to Personal Rebranding for Professional Females Climbing the Corporate Ladder" which is full of top tips.

Contact me at sue@successnadimagecoach.co.uk