Monday 19 November 2012

Female Quotas - The Way To Go or To Be Avoided At All Costs? by Sue Courtney



I have been watching with interest the debate on whether setting quotas for the number of women sitting on company boards is the way forward or pure folly. There are compelling cases for each viewpoint – so what do you think?

From my research it seems that the main issue preventing many women from reaching the top – and by that I mean executive committees as well as corporate boards – is motherhood. I must admit that I was astounded when I realised it was such a basic issue, which could be so easily addressed, if there was a will to do so.

It seems that the proposed EU quota would only address the issue of women on the board. Now, beneficial as it would be to have more women on the board of directors of the big corporate companies, I think their worth would depend on their direction of appointment.

To ‘parachute’ women in to the board seems a pointless act – a mere gesture to demonstrate (unconvincingly) that the company is addressing the issue and treating women equally. Far more effective is to promote up to the board from within the company on merit and ability. Currently women are falling out of the promotion pipeline at an alarming rate because they are electing to have children.

In financial terms alone, it is an unsustainable policy and very short sighted. Mixed gender teams and committees have been proven to be more creative and give the company a competitive edge. To lose half of the talent that a company had developed in this way is pure madness. It makes no financial sense whatsoever.

The government has made a small step in the right direction by introducing new maternity/paternity leave guidelines recently. This may result in childcare being shared more evenly between parents and could eventually eradicate the issue. However, I’m not holding my breath while I wait for this to happen.

Ultimately it is the responsibility of companies to decide for themselves how important their employees are and – with convincing evidence demonstrating the having a 50/50 gender balance at every level of a company makes sound economic sense – taking robust action to ensure that every member of staff is supported to achieve their full potential. If this means introducing flexible working for those who want it, workplace childcare or other measures then there is nothing to stop them forging ahead – both in terms of staff management and profitability.

The sad fact is that many, many women find themselves electing to work for far less than they are capable of in order to create a work/life balance once they have children. It is a waste of talent that companies and the country cannot continue to support. I absolutely realise that not every woman wants promotion. But those that do want to reach the top and have the talent to support that ambition should be encouraged to do so in the same way that their male colleagues are.

What do you think?

How is it in where you work?

What challenges or obstacles have you found in reaching for promotion?

I would love to hear from you. Please send me your stories of success and challenge, good and bad companies, achievement and disappointment. I would love to be able to share stories of supportive companies and success. It is always inspiring to know that there are beacons of good practice out there, so please let me know.

 

Copyright © 2012, Sue Courtney – Success & Image Ltd. All rights reserved.