Looking Good Equals More Pay by Sue Courtney, Personal Rebranding expert

Looking Good Equals More Pay

Personal Rebranding can make a real difference to your income.

I was reading my copy of The Edge (the online magazine from the ILM (Institute of Leadership and Management) recently when I came upon an article written by Karen Higginbottom (sourced from Dr. Ailsa Kolsaker, MBA Director, Surrey Business School) entitled "Do Good Looks Equal Success?"

In it she discusses the study from the journal of Economic Phychology, University of California which found that 'attractive' people make more money. It seems that how attractive you are plays a significant role in your chances of success - it isn't just your skills that can lead to promotion.

More attractive people were found to be "wealthier, more successful and viewed as more cooperative by colleagues".

They found that height was also a factor in financial success at work.

Penny Bennett, who is founder of Penny Bennet Style Consultancy said "People who look good are more confident. Your image affects your performance. If you look the part, you're more confident in your ability to get on with co-workers and get the job done. If you look good, you get more recognition from others because you look and feel the part."

Your image not only affects how others see you but also how you view yourself. We all know how our confidence and ability can be affected by how we feel we look - some days are better than others.
"When you look good, you feel more confident and value yourself more. On days when you don't bother about your appearance, you are more likely to shy away from opportunities to stand out and get noticed."

The article included some tips to improve overall success and perceived attractiveness, which include

• Appear confident when dealing with colleagues. This can be achieved by knowing your job and doing it well.
• You may need to develop your presentation skills to enhance your perceived authority and so increase your confidence.
• Without being scary, maintain eye contact when speaking with colleagues.
• Dress appropriately for your role and your shape - if you know you look good you will automatically appear more confident and also be more attractive to look at.
• Speak confidently - as if your words are important - because they are or you wouldn't be saying them!

Ultimately, "It's also about grooming" says Dr Ailsa Kolsaker, "Not everyone can be beautiful. There is nothing you can do about your looks but you can take steps to improve your personal attractiveness."

In my role as Executive Style Coach and Personal Rebranding expert, I am ideally situated to help you present the right image for your business and career success.

In my booklet

"The Ultimate Guide to Personal Rebranding for Professional Females Climbing the Corporate Ladder"

I address the issues raised here to enhance your chances of success.

To claimm your FREE copy of my booklet simply go to

www.freepersonalrebrandingbook.co.uk

This is a formula for success.

Make a start now by claiming your FREE booklet

How much will it cost you in missed promotions over the rest of your career if you don't take action NOW?

How much money are you missing out on by not taking action?

so go to

www.freepersonalrebrandingbook.co.uk

and take the first step to a more succesful you.