Rules of Shopping by Sue Courtney, Personal Rebranding expert

Restyle Your Shopping to Restyle Your Life

Follow my rules to shop for the success you deserve

This is another tip to assist you in developing an authentic new, positive brand 'you' and it is all about shopping - or not! There are a few 'Rules of Shopping' that need to be spelt out before you next pop to the shops.

• Just because it is in the shops, it doesn't mean you ave to buy it. I sometimes think that designers and manufacturers are having a laugh at our expense. There are a lot of clothes out there that, frankly, suit nobody.
• Just because it is this season's 'must -have' it doesn't mean that you have to have it. If it doesn't suit you - walk away from the rail!
• If it rates OK or less then don't waste your money on it. We have all done it (and have the unworn clothes in the back of the wardrobe to prove it) but it doesn't mean you have to keep on doing it. It is far better to have fewer, better quality clothes that are classic, flatter your shape and colouring, that you love to wear and always make you feel wonderful, than a wardrobe jam-packed full of unflattering clothes that make your heart sink every time you open the wardrobe door and see them.
• If done properly, with the advice of a trained stylist, then shopping for clothes should be an investment in your future. However, don't make the mistake of buying clothes you  can't afford and putting them on a credit card. Credit cards are NOT for this purpose - don't do it.

There are two quotes that I love that are relevant here.

1. By William Morris - "If you want a golden rule that will fit everything then this is it: Have nothing in your house that you do not know to be useful and believe to be beautiful" (and this includes clothes too).
2. From Duke Ellington - "It don't mean a thing if it aint got that swing...." so be playful when putting your clothes together in different ways. Have fun.

The idea is to be true to yourself whilst at the same time appearing understated, elegant, chic, classy, stunning and professional.

To get the job or promotion you want you may need to restyle yourself to be the stylish person inside who is trying to get out.
This is what I do for people and I can do it for you too.

"Since using the services of a life coach (Sue Courtney of Success & Image) 'M' became more positive and confident with herself .
The wardrobe overhaul meant that she dressed in accordance with her role and seemed to be empowered by the way that she felt with herself and how others perceived her" Matthew Nash on the impact my restyling had on a colleague.

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