Friday 22 July 2011

What do Values have to do with Personal Rebranding? by Sue Courtney

The first step in the process of personal rebranding has absolutely nothing to do with outer style - but everything to do with nner style. Do you know what your values are and how well they are supported in your current life? To be authentically successful you need to ensure that there is alignment between your core values and your life.

So what are values?

They are the essence of all that is impotant to you - the things you need to be present in your life for it to be worthwhile, meaningful and happy. Everyone will have their own set of values. Mostly, vlaues don't change - they are part of 'you'. However, they may change their priority over the course of your life.

So what are your values?

List them all n a piece of paper and try to prioritise them into your current top ten. (There is a grid to make this process easier in my booklet "The Ultimate Guide to Personal Rebranding for Professional Females Climbing the Corporate Ladder" - see below for details of how to claim your Free copy). I get my clients to spend time carefully working out which values are important to them. Once you know what is most important to you at this moment in time, you need to take a look at how well they will be served by the promotion. Ask yourself whether the promotion or new job will support your most important values or will it present some challenges? For example, if being with your family is a high value for you and the new job will mean you have less time to spend with them you will feel torn and may sabotage your success.

It is important to know at the outset so that you can develop strategies to bring your work and values into better alignment in order for you to maximise the potential for success in your life.

Many people say that money is an important value - but actually it isn't a value. Ask yourself what money can do for your life - what do you want it for? It may be that you want it so you can beter provide for your famly, save for retirement or provide a passive income so you can devote time to a passion or hobby. Be absolutely clear about what it is you want ans why. A big enough 'why' can move mountains.

When you know what your most important values are, you can use them to guide your actions and decisions.

Top Tip
Align your promotion or new job with your values to maximise your chances of success and happiness.

Copyright 2011, Sue Courtney, Success & Image Ltd. All rights reserved.

Excerpted from "The Ultimate Guide to Personal Rebranding for Professional Females Climbing the Corporate Ladder" by Sue Courntey
To receive your FREE copy please go to http://www.freepersonalrebrandingbook.co.uk/

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