Personal rebranding isn't the sole preserve of the rich and famous - every one of us can use it to decide who we are, what we represent and how we show up in the world. It is the process of developing your best, authentic self.
Your appearance sends a powerful message about who you are and what you represent.
Over 50% of first impressions are based on appearance alone. It takes only fifteen seconds for people to form impressions of those they meet based on their body language, facial expressions and the way they dress and present themselves.
What first impressions are you creating with the way you dress? What style are you projecting?
It is crucial to realise that if you are hoping to convince someone to hire you or to do business with you, your appearance and body language need to convey professionalism.
Does your appearance deliver that message?
To be as successful as possible, it is necessary to develop a powerful personal 'brand' that demonstrates to the world who you are and what you stand for. You need to make your first impression positive - professional and confident but approachable.
By developing your own unique style and brand your confidence will increase and your professional success will advance. Having your own authentic style will enable you to stand out from the competition. You can do this by developing a personal wardrobe of clothes that enhance your body shape. This way you can ensure you look your best at all times.
Your clothes should reflect your current role and also the role to which you aspire. A properly styled and managed wardrobe is efficient in terms of both time and money and enables you to present a professional business image to the world.
"In order to feel good about how we look, we must feel that we look like who we are." Carolyn Gustafson - NY Image Consultant.
Did you know that:
- Only 10% of potential success in gaining promotion ic concerned with doing the job well? It's taken for granted that you can.
- Image accounts for 30% and networking and personal promotion accounts for 60%.
- Without the correct image it is thought unlikely that you would be able to adequately promote yourself.
- Presenting the correct image is that important.
Copyright 2011, Sue Courtney, Success & Image Ltd. All rights reserved.
Excerpted from "The Ultimate Guide to Personal Rebranding for Professional Females Climbing the Corporate Ladder" by Sue Courtney.
To receive your FREE copy of the booklet please go to http://www.freepersonalrebrandingbook.co.uk/
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