Excerpts from my new book - Introduction by Sue Courtney

Introduction

There has probably never been a time in history when help and advice was needed more in order to successfully be promoted, get a first job or succeed in business. Life is moving ever faster and it is more vital than ever to have that little bit of extra information that will nudge you ahead of the competition and improve your chances of success.

Over the last 10 years or so there has been a proliferation of coaches, all niching in different areas and all promising they have the answer to your problem - they can stop your pain and make life perfect.

Equally, there are a growing number of stylists on the scene, all promising to make you look wonderful so your life will instantly be perfect too.

Rubbish!

In your dreams.

I spent years watching programmes like “Ten Years Younger”, “How to Look Good Naked” and the programme pioneers – Trinny & Susannah with their offerings. Even Joan Collins had a go! True, the people featured did look wonderful (mostly) by the end of the programme but the transformation rarely lasted more than a few weeks – or months at most. When the programme revisited them they had always regressed back to something of their former ‘style’.

It must have been so very frustrating for the programme makers, the stylists and the people being styled. It happened time and again and still the format didn’t change.

I grew increasingly frustrated and eventually stopped watching the programmes altogether. The solution was obvious to me and I emailed some of the shows to give them the benefit of my thoughts – which were ignored. My approach probably wouldn’t make for such exciting viewing – and it is viewing figures that count, after all.

People do need help to see through the hype and the trends to what is actually going to make them look good. It all depends on your body shape and colouring – and also on your lifestyle and job, career or business. It is absolutely no use following trends if you want to be successful or if you want to look your best at all times. I sometimes think (no I think this most of the time) that designers and manufacturers are having a laugh at our expense when I see some of the styles they ‘sell’ us as the latest ‘must-haves’ each season. And we are stupid enough to buy them! Yes – I include myself in this. I have bought clothes – and worn them – knowing that they didn’t suit me. Do you know, even though I know the rules, I sometimes still buy something I know won’t work, just because I like it – and I always regret it. I’m not immune to mistakes.

This results in people dressing inappropriately for work and so, very often, being less successful than their better dressed colleagues – even if they can do the job better. In the current economic climate this is madness –nothing short of career suicide, in my opinion.

At the other end of the scale – and no less catastrophic – people are being hired because they look the part and talk the part but actually have no understanding of the job and so fail. Their attitude is wrong and their approach misguided. There has to be a better, more authentic way to approach the topic of Personal Rebranding.

In these days of economic turmoil, when jobs are disappearing in every sector and there is more competition than ever for every job, it makes sense to have as many cards as possible stacked in your favour. To know that the job or promotion that you are applying for is right for you at this moment in time, that you believe, without any doubt, that you can do the job and that you are right for the job and also know how to go about ensuring you stand out from the competition for all the right reasons.

I know that most people HAVE to work to pay bills and provide a roof over their heads. Some are fortunate enough to be able to work to provide those lovely little extras and luxuries that make life so much more fun. But wouldn’t it be great if you were so sought after that you could do both in a job you love and know that you could go anywhere and be welcomed with open arms because you are so well thought of?

It can be like that – even in a downturn. But only if you subscribe to the belief that success can be achieved by doing what Dan Bradbury advises (I believe it is a quote from Walt Disney)

“Observe the masses – and do the opposite.”

It is a principle adopted by all the most successful people throughout history – imagine where Steve Jobs would have been if he had done the same as everyone else!

So – to be the success you can undoubtedly be – do just that. Work out what you and everyone else are doing that isn’t really working and then change – do what successful people are doing and turn your life around.

Copyright C - 2014, Sue Courtney - Success & Image Ltd. All rights reserved.

 

 

Let Values Be Your Guide by Sue Courtney

 “What a caterpillar sees as the end of the world, the master sees as a butterfly” Richard Bach

 

The future isn’t something that just happens, by default. You create it by the thoughts you allow and by the actions you take or neglect to take. Your future is in your hands – make of it what you will. If you are seeking career success then you need to read this.

 

Life is always presenting us with new opportunities. Sometimes we simply don’t notice them because they  come dressed up in work clothes and don’t appear very inviting. Big mistake.  Firstly, remember that the mind – like a parachute – works best when open. Try to remain open to new possibilities and opportunities that come your way. So let go of any preconceived ideas, get out of your own way and allow the process to work.

 

If you aren’t experiencing the career success you would like and you feel your life needs some fine tuning, the place to start is with your core values. Now it is time to establish exactly what your core values are. Consider first the values that seem to be present, on the surface at least, in today’s society : negativity, closed-mindedness, depression, fear, anxiety, worry, cruelty, hatred, meanness, separation, dishonesty and hopelessness. They are not a very uplifting set of values and reflect a fearful and in some ways damaged mindset. There is another way, which is more uplifting and brings happiness and joy.

 

Your core values are your true essence – the authentic, inner you. If you are true to your core values then your life will feel more whole and complete and you will be happy.  At our core we are positive and loving – negative values are conditioned into us by negative news and events. We have a choice as to whether we allow life to affect us in this way or whether we will stay true to our core values and remain positive and loving. Everyone has a different set of values that they feel are vital to their wellbeing but they all have a common thread – they make your life more meaningful and fulfilling. In order to chart a meaningful path through life’s uncertainties it is vital to be clear about exactly what your values are.

 

Select ten of the most important values from the list below. If you wish to add more, feel free. You are excavating the very essence of your being so be sure to list everything that is significant in your life.

 

Love                               Security                              Health                              Happiness

Financial wealth           Adventure                           Travel                               Honesty

Power                            Passion                               Integrity                           Success

Freedom                       Understanding                    Compassion                   Trust

Loyalty                          Creativity                             Respect                           Achievement

Acceptance                  Humour                               Kindness                         Independence

Excitement                   Intimacy                              Career/work                    Ambition

Contribution                 Sincerity                              Challenge                        Variety

Conservation               Fun                                       Family

 

Now that you have a list of the most important values in your life, you need to number them in priority order and maybe group some together, if that feels right for you. You now have a personal list that you can use to inform your goal setting and provide a set of principles to inform your decision making. If you think compiling the list of your core values and prioritising them was tough – living your life to their standards is the big test. Remember, this is your personal list – if you find it isn’t quite right, you can always change it. It has to be absolutely right for you and reflect the truth of who you really are.

 

Armed with a list of your core values it is often easier to make decisions that affect how you live your life and how you plan for your future. As you begin to apply your values to all aspects of your life you may find some conflict. It may be that you work in a factory that produces disposable cups and Conservation is an important value to you. There is conflict as you need to earn a living but are working against one of your principles. Consider ways to bring harmony such as seeking employment in a company that manufactures something more in keeping with your values or maybe talk to the management about offsetting the impact the cups have by planting trees or making them from a more environmentally friendly material. You see how knowing your values can begin to explain why some areas of your life are causing internal conflict and can give you the knowledge needed to make changes that will bring your values and life into harmony.

 

If you are seeking a promotion that you know will take you away from home more or require you to work longer hours, and one of your core values is Family, then you may be self sabotaging in order to stay true to your values. A good coach (ME?) can help you to work through any such conflicts to enable a harmonious resolution.

 

One of my core values turned out to be security. Knowing this enabled me to understand why aspects of my life were causing me stress and develop a plan to overcome the issue and restore the security I need in my life.

 

Equipped with this knowledge you can now look at all aspects of your life and find answers to your questions about how to bring more happiness and harmony into each aspect. Simply relate your values to each aspect of your life and give them a rating. On a scale of 1 to 10, how well is each value represented in your relationships, finances, career and other important aspects of your life. Be absolutely honest with yourself even if the truth is a little uncomfortable or inconvenient.

 

If, knowing your values, you are still finding it difficult to embrace change because of fear, I have a little game that may help. If you are afraid of an outcome or set of events, ask yourself

“What is the worst that could possibly happen under the circumstances?” List all your ideas. Just getting them out into the open can help you to see how very unlikely they are to happen. Then ask yourself

“What would you do if the worst happened?” You would cope and having thought of some strategies can take away some of the fear. List all your possible solutions next to each challenge. Do the solutions fit with your core values? What reaction to the circumstances would fit with your values? What actions would you take if you were to be true to your values?

 

Now ask yourself

“What is the very best that could possibly happen as a result of taking this action?” Again, list every possibility you can think of, however unlikely or convoluted it may seem. Suspend disbelief. Then ask

“How could you make that wonderful circumstance happen?” List all the possible actions that you could take, in line with your values, that could lead to the best possible scenario and pick one to try first.

 

With your values to guide you, anything is possible. It is time to let the real, authentic you out. When challenges arise it is Life nudging you to find a better way and let go of what isn’t working, however comfortable its familiarity may be. Release the old to make room for the new.

 

Would YOU Employ you?

Seriously – would you employ you?

Is your brand strong and professional?

If you want to be considered a serious contender for promotion or a new job you need to be certain that your ‘brand’ conveys the right message and the people who need to know this actually get the message – loud and clear.

So where can you begin in your assessment of your potential promotability? (I may have made up a new word there). By asking yourself a few searching questions and giving yourself honest answers, that’s where. If you want to get ahead then you need to devote time and effort to cultivate the impression of being the person the company want to nurture and promote because they perceive they need you.

It isn’t enough to know that you are doing a great job, putting in extra hours and being a wonderful role model if nobody notices. So you need to develop a plan to ensure that over the next few months you bring the attention of everyone to your full potential for career development within the company. Of course, if your answers to the following questions demonstrate you actually aren’t currently promotiable (another new word!) then there is even m ore work to do.

Let us begin.

·         Right now, in your current position, do you stand out (preferably for the right reasons) or do you blend in with the masses? Guess which one you need to be considered a serious contender for promotion? Yes, you need to stand out as being exceptional. You also need to look like a promotion prospect, which means dressing for the role to which you aspire, not the same as everyone else. My Wardrobe De-Tox sessions (http://www.successandimagecoach.co.uk/wardrobe-de-tox/http://www.successandimagecoach.co.uk/wardrobe-de-tox/) are exactly what you need to address this issue. The matter is also covered in my Exclusive, Intensive MAP Weekends and also my weekend MAP seminars.

·         How do you show up for work? Are you early, on time or late on most days? Are you seen as enthusiastic and upbeat or are you one of the moaners at the water fountain? Are you organised or inefficient in your use of time? Does your employer get value for money from you or do you waste a lot of valuable work time? Do you care about the company or is it just a job?

·         Do you have a vision of where you want to be in the company in one, five or ten years from now and do you spend time, money and effort learning new skills that would enhance your value to the company? Is your employer aware of this? My Exclusive, Intensive MAP Weekends and my weekend MAP seminars devote a session to considering skills that may be necessary for career progression.

·         Do you have a written plan for how you propose to add value to the company? Does your employer know about it? Are you proactive or do you just turn up and do what you are told, without any thought of your own?

·         Do you know anything about your employers, outside work? Do they know anything about you? These days, building meaningful relationships is important. You need to know what is important to your employer and they need to know what is important to you. Of course, to be really effective – first, YOU need to know what is important to you. Again, time is given to this in my Exclusive, Intensive MAP Weekends and my weekend MAP seminars (email me at sue@successandimagecoach.co.uk for details of the next event).

So now you have a brief outline of some questions you might ask yourself to ascertain whether you are currently displaying the necessary professional ‘brand’ that will make applying for promotion a formality.

What do you need to do now? Only you can answer that question. But my purpose is to give you that competitive edge that will set you above your competition in the mind of your employer. So check out my website at www.successandimagecoach.co.uk or email me at sue@successandimagecoach.co.uk to let me know what you need from me.

The full version of this article will be published exclusively for Silver and Gold Support Programme members. Email me at sue@successandimagecoach.co.uk for details of the programmes.

Copyright © 2013, Sue Courtney – Success & Image Ltd. All Rights Reserved.