Excerpts from my new book - Introduction by Sue Courtney

Introduction

There has probably never been a time in history when help and advice was needed more in order to successfully be promoted, get a first job or succeed in business. Life is moving ever faster and it is more vital than ever to have that little bit of extra information that will nudge you ahead of the competition and improve your chances of success.

Over the last 10 years or so there has been a proliferation of coaches, all niching in different areas and all promising they have the answer to your problem - they can stop your pain and make life perfect.

Equally, there are a growing number of stylists on the scene, all promising to make you look wonderful so your life will instantly be perfect too.

Rubbish!

In your dreams.

I spent years watching programmes like “Ten Years Younger”, “How to Look Good Naked” and the programme pioneers – Trinny & Susannah with their offerings. Even Joan Collins had a go! True, the people featured did look wonderful (mostly) by the end of the programme but the transformation rarely lasted more than a few weeks – or months at most. When the programme revisited them they had always regressed back to something of their former ‘style’.

It must have been so very frustrating for the programme makers, the stylists and the people being styled. It happened time and again and still the format didn’t change.

I grew increasingly frustrated and eventually stopped watching the programmes altogether. The solution was obvious to me and I emailed some of the shows to give them the benefit of my thoughts – which were ignored. My approach probably wouldn’t make for such exciting viewing – and it is viewing figures that count, after all.

People do need help to see through the hype and the trends to what is actually going to make them look good. It all depends on your body shape and colouring – and also on your lifestyle and job, career or business. It is absolutely no use following trends if you want to be successful or if you want to look your best at all times. I sometimes think (no I think this most of the time) that designers and manufacturers are having a laugh at our expense when I see some of the styles they ‘sell’ us as the latest ‘must-haves’ each season. And we are stupid enough to buy them! Yes – I include myself in this. I have bought clothes – and worn them – knowing that they didn’t suit me. Do you know, even though I know the rules, I sometimes still buy something I know won’t work, just because I like it – and I always regret it. I’m not immune to mistakes.

This results in people dressing inappropriately for work and so, very often, being less successful than their better dressed colleagues – even if they can do the job better. In the current economic climate this is madness –nothing short of career suicide, in my opinion.

At the other end of the scale – and no less catastrophic – people are being hired because they look the part and talk the part but actually have no understanding of the job and so fail. Their attitude is wrong and their approach misguided. There has to be a better, more authentic way to approach the topic of Personal Rebranding.

In these days of economic turmoil, when jobs are disappearing in every sector and there is more competition than ever for every job, it makes sense to have as many cards as possible stacked in your favour. To know that the job or promotion that you are applying for is right for you at this moment in time, that you believe, without any doubt, that you can do the job and that you are right for the job and also know how to go about ensuring you stand out from the competition for all the right reasons.

I know that most people HAVE to work to pay bills and provide a roof over their heads. Some are fortunate enough to be able to work to provide those lovely little extras and luxuries that make life so much more fun. But wouldn’t it be great if you were so sought after that you could do both in a job you love and know that you could go anywhere and be welcomed with open arms because you are so well thought of?

It can be like that – even in a downturn. But only if you subscribe to the belief that success can be achieved by doing what Dan Bradbury advises (I believe it is a quote from Walt Disney)

“Observe the masses – and do the opposite.”

It is a principle adopted by all the most successful people throughout history – imagine where Steve Jobs would have been if he had done the same as everyone else!

So – to be the success you can undoubtedly be – do just that. Work out what you and everyone else are doing that isn’t really working and then change – do what successful people are doing and turn your life around.

Copyright C - 2014, Sue Courtney - Success & Image Ltd. All rights reserved.

 

 

Get Your Act Together

So your goal for this year is to be promoted?

Why? What are the benefits to you?

What are you doing about it?

Are you perceived as promotion material by those with the power to grant your wish? And, more importantly, do they know that you would like a promotion? Have you made this point clear?

Let us begin at the beginning and take a logical approach to the achievement of your goal.

1.     Do you know exactly which promotion you want and exactly what it will mean to your life? What changes can you expect to experience – from the extra hours you may be expected to work, extra travelling to the new responsibilities. Are you certain that you have the necessary skills for the role – and the necessary self belief?

Do your research. Find out exactly what the promotion will require of you and begin to adopt those behaviours NOW, in advance of even mentioning your wish for a promotion or applying for the role.

Acquire the new skills you will need and be sure that you are noticed as you change your behaviours to that of the successful employee who is an asset to the company

2.     What do you expect to gain from the promotion? Are you also clear on what you would be expected to give? Does it seem to be a fair trade-off to you? Are you ready to give all that will be expected and more to be the model employee?

Check in with your values to be sure that the extra money or your own office are adequate compensation for the extra time and effort that will doubtless be required of you. Talk to someone who already holds the role – maybe in a different company – to find out the reality of the role. If possible, take a day to shadow them – that ‘try-before-you-buy’ strategy that is so important.

3.     Change your behaviours to match those of the person you wish to be. Change the way you present yourself – the way you dress, the time you arrive for work and the time you leave, the people you associate with at work – ditch the moaning brigade.

If you aren’t comfortable associating with more senior people or more focused colleagues then you probably aren’t ready for the new role. They say that you are as successful as the people whose company you keep. Negative people and moaners won’t help you get to the top. If you have to change your friends to achieve success – are you prepared to do it?

4.     Be prepared to use your own time and money to gain qualifications, attend courses and network. If you really want the success you will find a way to achieve it – but you have to be determined and single minded.

What new skills do you need to acquire and where can you go to acquire them? Again, do your research. There are many online courses and webinars as well as evening classes and weekend retreats and conferences. Do what most of the others won’t do and commit to ongoing learning and constant improvement.

5.     Once you are behaving as the person who has the job you want and looking the part you can begin to make your promotion intentions clear to the ‘powers that be’.

Be seen demonstrating your new behaviours and new dress code. Go out of your way to add value to the company and ensure you are noticed for this by those who have the power to recommend you. Ignore those who have a vested interest in keeping you down. This could be your biggest challenge.

Then actually tell people that you have gained new qualifications and that you are ambitious and want to be promoted. They aren’t mind-readers. Become the person who is looked to for excellence and develop a unique niche within the job – something that you are known for and for which your expertise is sought.

Stand out from the crowd for career success – by rebranding yourself as the success you want to be.

What do you need to do now? Only you can answer that question. But my purpose, with my unique MAP system, is to give you that competitive edge that will set you above your competition in the mind of your employer. So check out my website at www.successandimagecoach.co.uk or email me at sue@successandimagecoach.co.uk to let me know what you need from me.

Silver and Gold Support Programme members receive ongoing support from me to assist them in their goal of getting to the top – they do what most don’t – they invest in their future success. Email me at sue@successandimagecoach.co.uk for details of the programmes.

Copyright © 2013, Sue Courtney – Success & Image Ltd. All Rights Reserved.